How to Cold Call Properly
Do you use the phone to sell, make appointments or follow up with existing clients? If so, you are cold calling. Even if you are calling an existing client to talk about a new service that you know will help them, it is a cold call. You are interrupting them and there is a good chance they aren't in the mood to be interrupted. The good news is, cold calling can be very effective if done right. It can also be the worst job in the world if you keep getting it wrong. The problem is, so many people who use the phone to sell are t errible at cold calling! We have all experienced it, so we know a bad sales pitch when we hear one. As salespeople, we should probably be a little more sympathetic when we ourselves are called by a fellow professional. However, we too usually try and get rid of that poor individual as quickly as possible. So, how do you do cold calling properly? The answer is to avoid any and all of these methods for being bad at cold calling. If you know that you have a te...